Renters are asking ChatGPT, Gemini, and Claude where to live. Peek Discover monitors your AI discoverability across every major LLM and shows you exactly how to improve it. AEO/GEO built for multifamily.
Trusted by leading multifamily operators
Peek Discover Case Studies
Measured every month across ChatGPT, Claude, Gemini and Perplexity.
Peek Discover · AI Visibility
Out of 274 competing properties in its market, in eight months.
Vacant days fell 13% over the same period, roughly a week off every turn.
375-unit community · Austin metro
8 monthly assessments · Dec 2025 – Jul 2026
Peek Discover · AI Visibility
Out of 227 competing properties, held every month since February.
Vacant days fell 29% over the same period, nearly two months off every turn.
648-unit high-rise · Jersey City
7 monthly assessments · Jan – Jul 2026
Will your properties appear when they do?
With Google search volumes down and ILS costs up, visibility across ChatGPT, Claude, Gemini, and Perplexity isn't optional anymore. It's table stakes to stay competitive.
The cost of invisibility
Google has page 1, page 2, page 3. AI models give a few recommendations. You either show up, or you don't.
75%
of properties are completely invisible in AI search.
Not ranked low. Absent.
50%+
of AI recs go to just the top 5% of communities.
Early movers are pulling away.
Portfolio size doesn't beat community-level optimization. Listing accuracy and content depth at each property wins.
Source: Peek AI Discovery Black Book
Top performers · Median MAAR
MAAR (Market-Adjusted Appearance Rate): visibility vs the best property in the same market, scored 0 to 100.
The AI Discovery Black Book
What makes AI engines recommend certain apartments over others?
The Solution
Discover monitors any community's AI visibility across all major LLMs and dozens of topics renters ask about.
Overall Visibility Score
The Recommendation Engine
Customers kept asking us the same thing:
Discover reads your website the way an AI crawler does, finds exactly why you're getting skipped, and hands you a ranked list of fixes in two buckets.
Often the fix is just missing copy: commute times, the pet policy, the amenities renters ask about. Discover surfaces the gaps and hands you the copy to fill them, ready to paste.
Other times the content is there, but your site hides it where AI crawlers can't see. Discover writes it up for your web team: which page, what's wrong, what to change.
You walk away with a to-do list your team can knock out today, instead of a pile of problems and no idea where to start.
Commute times to major employers not stated
The neighborhood page names the light rail stop one block away but gives no travel times to downtown or major employers. AI cannot answer “How long is the commute?”
Recommended Fix
Expand the “Getting Around” section: “The light rail stop is one block west of the front door, putting the university campus approximately [X minutes] away by rail. Downtown is about [X minutes] by light rail or [X minutes] by bike. The airport is roughly [X miles / X minutes] by car or rail.”
Why Discover
Most AI visibility tools track whether your company name gets mentioned. Discover tracks whether your specific communities show up when real renters ask real questions in LLMs.
Generic tools check if "Acme Properties" gets a mention somewhere in an AI response.
Discover checks if The Washingtons at Lakewood shows up when a renter asks "best apartments near downtown Denver with a pool."
AI discovery tools built by SEO providers still think in keywords and rankings.
Discover simulates the actual questions renters ask — about neighborhoods, pet policies, amenities, price ranges — across every major AI platform.
One-size-fits-all AI monitoring tools are built for any industry. They don’t know what matters to renters, so they can’t tell you what to fix.
Discover was built for multifamily. Every topic, score, and competitor set is auto-generated based on how renters actually search in each market.
What You Get
Track how often your properties appear in responses from ChatGPT, Gemini, Claude, Perplexity, and other AI platforms renters are using to search.
See exactly when and where AI engines cite your communities. Know which platforms mention you — and which ones don’t.
Compare your visibility scores against direct competitors in your market. See who’s winning in AI search and where you have room to close the gap.
Get actionable, prioritized recommendations to improve your AI visibility. Know exactly what to fix to start showing up where renters are looking.
FAQ
Want the full picture? Watch the on-demand webinar: How Renters Use AI to Find Apartments
See how your properties perform across ChatGPT, Gemini, Claude, and Perplexity — and get actionable steps to improve your AI visibility.
