In summer of 2020, Silverstein implemented Peek’s virtual tour and staging software. Now, instead of drowning in unanswered calls and emails, Mallorie starts her month by scanning her newly-available units, a simple process that takes 15 minutes or less. She uploads them to StreetEasy, where her listings are automatically integrated with Peek’s virtual tour technology, and then waits as well-qualified leads start to come in. The technology has had a major impact on website engagement - since launching Peek, Silverstein has achieved a 60% increase in organic leads.
For Mallorie, the value is clear. “We've significantly reduced the amount of time touring low intent prospective tenants and conducting virtual meetings,” she says. “Instead, we can use Peek tours to showcase our inventory. The best part is that the clients love it too - it saves them time and they can begin the process from anywhere. It's much more efficient and we get back a lot of the time needed to focus on all of our other responsibilities."