Answer engine optimization for multifamily

Win renters in AI search with answer engine optimization for multifamily.

Then lease them 30% faster.

See what happens when a renter asks AI

Trusted by leading multifamily operators

Cushman & WakefieldBrookfieldThe Related CompaniesCortlandRPM LivingLantower ResidentialAvenue 5ZRSGoldollerCWSBainbridgeDermotRho Residential

AI search has changed the leasing game.

Every channel you buy costs more each year, and renters now start their search by asking AI.

Ask AI where to rent. Out of every 100 answers:

  • 80recommend a specific community
  • 14recommend a management company

Your corporate website gets under 0.3% of the links AI cites.

Tracking your brand isn't enough. Track every community.

Source: Peek AI Discovery Black Book, third edition

From AI answer to application.

ChatGPT
Try:
How it works

Get found. Lease faster. Repeat.

Discover gets each community found in AI search. Convert turns those renters into leases.

See where AI recommends you. Then close the gaps.

Scores every community against its local competitors, writes the fixes AI needs, and reports what moved each month.

Turn leads into leases 30% faster.

Renters tour the exact unit they’ll lease and apply right from the tour. Seven fewer vacant days on average.

Found more. Vacant less.

Re-measured every month in ChatGPT, Claude, Gemini and Perplexity.

Peek Discover · AI Visibility

Lantower Residential

A 375-unit Austin metro community rose from 55th to 2nd of 274 properties in AI visibility, and was named in 8x more AI answers.

Of 274 properties in its market, in eight months.

Share of AI answers naming the property
Named in 8x more AI answers
DecJanFebMarAprMayJunJulDec: 1.80%Jan: 1.99%Feb: 5.97%Mar: 7.79%Apr: 8.52%May: 9.97%Jun: 12.22%Jul: 14.53%14.5%

Vacant days fell 13%, roughly a week off every turn.

375-unit community · Austin metro

Dec 2025 – Jul 2026

Peek Discover · AI Visibility

A 648-unit Jersey City high-rise ranks 2nd of 227 properties in AI visibility, held every month since February.

Held every month since February.

Average position in an AI answer
JanFebMarAprMayJunJulJan: position 8.70Feb: position 4.39Mar: position 4.63Apr: position 4.44May: position 4.95Jun: position 5.15Jul: position 4.25+51%

Vacant days fell 29%, nearly two months off every turn.

648-unit high-rise · Jersey City

Jan – Jul 2026

“Peek was instrumental in achieving record-breaking leasing velocity and premium rents for both our portfolio and the submarket.”
SVP, Marketing & Communications, Veris ResidentialAll customer stories →

What we’re learning about how renters use AI.

All issues of The Unlock
The Unlock · Monthly

Cut through the multifamily tech noise.

What actually matters in AI, leasing and marketing, once a month. Join 27,000 multifamily leaders.

Questions operators ask.

What is answer engine optimization for multifamily?

It’s getting your communities named when renters ask ChatGPT, Gemini, Claude or Perplexity where to live. Renters don’t ask about management companies. They describe the home they want: bedrooms, budget, neighborhood, amenities. So AEO for multifamily works community by community, against the properties each one actually competes with. In Peek’s AI Discovery Black Book, 80% of AI answers to everyday apartment questions named a specific community and 14% named a management company.

How is Peek different from brand AEO tools?

Brand tools track whether AI mentions your company name. Peek is built for multifamily: it scores every community against its real competitors in its market, automates the fixes the models need, and pairs that with unit-level 3D tours, so the renters AI sends you can tour the exact unit and apply.

Which AI models does Peek measure?

ChatGPT, Claude, Gemini and Perplexity. Every community is re-measured every month, with a report of what moved and what to fix next.

How long does it take to move up in AI answers?

It depends on the market. One 375-unit community in the Austin metro went from 55th to 2nd of 274 properties in eight months of monthly assessments, and was named in 8x more AI answers.

What does it cost to find out where we stand?

Nothing. Your first AI visibility report is free, and it shows where your communities appear in AI answers today.

See how every community shows up in AI search.

Book a demo. Your first report is free.