Upgrading to the modern 3D experience

GoldOller’s new marketing leadership recognized that presenting a modern brand to its property management clients required updating their legacy marketing technology. While GoldOller had 3D tours of amenities and floorplans at some communities, the user experience felt outdated. Engagement with the content was low and the tours were not integrated across existing marketing tools and channels.

Maddie Grussendorf, Director of Marketing Technology & Innovation found that Peek was the solution. “The enhanced UI/UX of the Peek experience significantly elevated our presentation to prospects and partners, delivering the modern aesthetic we aimed for. Moreover, Peek's integration capabilities have been transformative. By seamlessly linking with our new websites, it has accelerated our leasing processes for available units. Additionally, Peek’s ability to hyperlink availabilities and amenities has enabled us to automate and streamline its integration into our broader marketing tech stack, unlocking efficiencies we previously hadn't imagined possible.”

Peek helped GoldOller transfer all of their existing 3D tours to the Peek’s platform. With Peek’s content management software and Magic Button website integration, the tours were effortlessly integrated into the floorplan pages of the community websites, putting the content where prospects were actually shopping and driving a 2.8x increase in engagement over their legacy solution.