Peek Discover

Are Your Properties Invisible in AI Search?

Renters are asking ChatGPT, Gemini, and Claude where to live. Peek Discover monitors your AI discoverability across every major LLM and shows you exactly how to improve it. AEO/GEO built for multifamily.

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Peek Discover hero graphic showing AI discovery score interface.

Trusted by leading multifamily operators

Brookfield PropertiesInvescoUDRCAPREITVeris ResidentialMorganSouthern Land CompanyLantower ResidentialAtlantic ResidentialPlatinumDecronMomentum HousingPedcorBettina EquitiesArenaSpyglass Capital
Brookfield PropertiesInvescoUDRCAPREITVeris ResidentialMorganSouthern Land CompanyLantower ResidentialAtlantic ResidentialPlatinumDecronMomentum HousingPedcorBettina EquitiesArenaSpyglass Capital

Your Next Renter is Asking AI Where to Live

Will your properties appear when they do?

With Google search volumes down and ILS costs up, visibility across ChatGPT, Claude, Gemini, and Perplexity isn't optional anymore. It's table stakes to stay competitive.

The cost of invisibility

In Google, you slip.
In AI search, you fall off a cliff.

Google has page 1, page 2, page 3. AI models give a few recommendations. You either show up, or you don't.

75%

of properties are completely invisible in AI search.

Not ranked low. Absent.

50%+

of AI recs go to just the top 5% of communities.

Early movers are pulling away.

0 of top 10 NMHC managers outperform the average community.

Portfolio size doesn't beat community-level optimization. Listing accuracy and content depth at each property wins.

Source: Peek AI Discovery Black Book

Top performers — punching above their weight

Edward Rose
24.3x
Veris Residential
16.2x
Griffis
13.6x
Morgan
6x

Top 10 NMHC managers

MAA
4.6x
UDR
3x
AvalonBay
2.9x
Equity Res.
1.6x
LivCor
1x

Punching above weight — ratio. Above 1x = outperforming relative to portfolio size.

416properties
1,991competitors
326Kdata points

The AI Discovery Black Book

What makes AI engines recommend certain apartments over others?

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The Solution

Find out if you're invisible
with Peek Discover

Discover monitors any community's AI visibility across all major LLMs and dozens of topics renters ask about.

  • •Overall visibility score out of 100
  • •Platform-specific scores and a performance breakdown
  • •Recommendations for where to focus your improvement efforts
80
Top 10%

Overall Visibility Score

70
Claude
15
ChatGPT
45
Gemini
75
Perplexity

Why Discover

This Isn't Brand Monitoring.
It's Community-Level AI Visibility

Most AI visibility tools track whether your company name gets mentioned. Discover tracks whether your specific communities show up when real renters ask real questions in LLMs.

Generic tools check if "Acme Properties" gets a mention somewhere in an AI response.

Discover checks if The Washingtons at Lakewood shows up when a renter asks "best apartments near downtown Denver with a pool."

Peek Discover community-level AI visibility score dashboard

AI discovery tools built by SEO providers still think in keywords and rankings.

Discover simulates the actual questions renters ask — about neighborhoods, pet policies, amenities, price ranges — across every major AI platform.

Peek Discover real renter prompt simulation across AI platforms

One-size-fits-all AI monitoring tools are built for any industry. They don’t know what matters to renters, so they can’t tell you what to fix.

Discover was built for multifamily. Every topic, score, and competitor set is auto-generated based on how renters actually search in each market.

Peek Discover AI visibility scoring by topic categoryPeek Discover AI visibility scoring by platform breakdown

What You Get

Everything You Need to Win in AI Search

AI Discovery Monitoring

Track how often your properties appear in responses from ChatGPT, Gemini, Claude, Perplexity, and other AI platforms renters are using to search.

Citation Tracking

See exactly when and where AI engines cite your communities. Know which platforms mention you — and which ones don’t.

Competitor Benchmarks

Compare your visibility scores against direct competitors in your market. See who’s winning in AI search and where you have room to close the gap.

Optimization Recs

Get actionable, prioritized recommendations to improve your AI visibility. Know exactly what to fix to start showing up where renters are looking.

FAQ

Frequently Asked Questions

Most renters start with an open-ended question — something like “I’m moving to Denver in June, need a 1-bedroom under $2,200, dog-friendly, walkable to coffee shops.” ChatGPT (or Gemini, Claude, or Perplexity) responds with a short list of communities — usually the ones with enough structured, high-quality information online for the model to recommend them confidently. With Google, you had roughly 10 chances to make the consideration set. With LLMs, you get maybe 3 to 5, and for now, there’s no way to advertise your way into that list. If your community doesn’t show up in the responses, the renter doesn’t know you exist.
AI platforms like ChatGPT build their recommendations from a mix of available data — your website content, review sites, internet listing sites like Zillow and Apartments.com, and other online sources. If your community isn’t showing up, it’s usually because AI models don’t have enough structured, relevant information about your property to confidently recommend it. Peek Discover identifies exactly where the gaps are so you know what to fix.
AEO — Answer Engine Optimization — is the practice of making your content visible to AI platforms like ChatGPT and Gemini, not just Google. You may also hear it called GEO (Generative Engine Optimization). For multifamily, this means ensuring your communities show up when renters search for apartments using AI assistants. It’s a new discipline, separate from traditional SEO, and it’s becoming critical as more renters shift to AI-first apartment search.
Google returns a ranked list of links. AI platforms like ChatGPT give direct apartment recommendations — they name specific communities based on the individual needs of the user. There’s no page 1 vs. page 2. You’re either in the AI-generated answer or you’re not. This means the strategies that work for Google (paid ads, keyword-stuffed pages) don’t directly translate to LLM visibility. It requires a GEO-focused approach, and that’s what Peek Discover helps you measure and improve.
Most AI discoverability and AEO tools track generic brand mentions and over focus on your domain. Peek Discover is purpose-built for multifamily AI discoverability — we track whether your specific communities show up when renters search for apartments in ChatGPT, Gemini, Claude, and Perplexity. That means we’re not just looking for “Acme Property” mentions. We’re checking if “The Washingtons at Lakewood” appears when a renter asks “best apartments near downtown Denver with a pool.” Community-level LLM visibility, across every major AI platform, with prompts that reflect how renters actually search.
Basic reports cover Gemini visibility only and include monthly reports with competitor analysis and include a 2-month free trial. Premium reports cover all major AI models (ChatGPT, Gemini, Claude, Perplexity, Copilot), include customizable topics, and provide detailed competitor analysis. Both include actionable optimization recommendations.
Yes! Basic plan customers get their first 2 monthly reports completely free. Sign up with your email, organization name, and payment method — you won’t be charged until your third report.

Ready to See How Visible You Are?

See how your properties perform across ChatGPT, Gemini, Claude, and Perplexity — and get actionable steps to improve your AI visibility.