NEW RESEARCH - Q1 2026

The Multifamily AI Discovery Black Book

ILS rankings — Which listing sites dominate AI responses, and does premium spend actually help?

Website providers scored — Average AI visibility by vendor. The gap between best and worst is biggerthan you'd think.

Top PMC benchmarks — The highest-scoring property management companies, nationally and bymarket.

SEO vs. AI visibility — Does ranking well on Google translate to showing up on ChatGPT? The answermay surprise you.

One finding: The correlation between ILS premium spend and AI visibility is weaker than mostoperators assume. Get the full data inside.

We analyzed nearly 2,000 top competitors and 326K data points to find out what makes AI discovery engines recommend one apartment over another.

Benchmarks, trends, and findings from the fastest growing source of organic leads

Get your free report

Get the Q1 2026 Black Book — delivered instantly.
By submitting, you agree to receive emails from Peek. Unsubscribe anytime. Privacy Policy
Congrats, you now have access to The Multifamily AI Visibility Black Book!
Oops! Something went wrong while submitting the form.

ILS 
rankings

Which listing sites dominate AI responses, and does premium spend actually help?

Website 
providers scored

Does your website platform help or hurt your AI discovery? We scored every major vendor.

PMC 
leaderboard

Which owners + operators are showing up in AI engines and why.

What content moves the needle

We tested five content categories to see which ones AI discovery engines actually care about.