Tracked Competitors: rank against the communities you actually compete with
"We rank 12th in our market."
It's a true sentence that tells you almost nothing. Twelfth out of how many? Twelfth behind whom? Are the eleven communities ahead of you the ones you actually lose renters to, or are they a student housing tower, two lease-ups on the other side of the highway, and a building that doesn't compete with you on anything but a map?
Market-wide ranking is the right measure for the market. It's the wrong measure for a conversation with your owner.
Tracked Competitors is live
You can now pick the five communities you actually compete with for renters and see yourself ranked head-to-head against them, on top of the market-wide top performers you already get.
Same score, same scale, two lenses. The leaderboard tells you where you sit in the market. Your comp set tells you whether you're winning the fights that matter.
Here's what that looks like in practice. The Washingtons rank #12 in their market, which on its own reads like bad news. Against the five communities they named as real rivals, the picture is sharper and more useful: they're ahead of The Landon at #13, Everly at #18, and 1 Blue Slip at #23. One competitor, Elan Union Market, is genuinely beating them at #2.
That's a different conversation. Not "we're twelfth," but "we're beating three of our four named rivals, and here's the one to go after." One of those is a status update. The other is a plan.
How it works
- Set your comp set in Report Settings, then Tracked Competitors.
- Results sit beside Top Ranking on the community page, on the same scale.
- Scoring runs instantly against your latest report. No new assessment, no credits, no cost.
It's available on every plan, for every community, starting today.
Why this matters for AI search specifically
Renters are treating ChatGPT, Claude, Gemini, and Perplexity like a realtor. They ask for a two bedroom near a specific employer, or somewhere in a particular school zone, and the model answers with a handful of names. Not a page of ten blue links. A handful of names.
That's why the comp set matters more here than it does in traditional search. You aren't trying to climb a list. You're trying to be one of the few communities an AI mentions when someone asks about your neighborhood. Knowing which specific competitors keep showing up in that answer instead of you is the whole game.
See where you stand
If you're already on Peek Discover, set your comp set in Report Settings and your rankings populate against your latest report.
If you're not, grab a free report and see how your community shows up in AI search today.