Matterport sells cameras. Peek converts leases.
Matterport is a beautiful capture platform. It was never built for multifamily leasing — and it shows the moment you try to scale it.
Quick take
Matterport sells you a camera. The $10 carrot peeler. That works fine until you're trying to prep 4 pounds of carrots for 200 properties on a deadline. At scale, DIY isn't cheaper — it's more expensive, it's slower, and the fingers always get cut. Peek does the work so you don't pay for it twice.
Matterport is a horizontal 3D capture company built for construction, facilities, retail — any team that wants to own their own scanning operation. It does that well. What it doesn't do is lease apartments. We know the DIY model doesn't scale because Peek tried it first. In 2019 we shipped camera kits to our customers and watched only 15–20% of vacant units actually get scanned. When you actually add up the hidden labor — training at 70% annual site-team turnover, weekly scheduling and coordination, manual content distribution to Apartments.com and Zillow and your website — it's roughly 2,775 hours a year. That's a full-time employee costing $70–100K, on top of whatever you paid Matterport. Peek Convert is the managed service that replaces all of that.
Peek Convert vs Matterport at a glance
Choose Peek Convert when
- ✓ You're measuring your 3D tour program in signed leases, not tour views
- ✓ You've watched Matterport sit unused because no one has time to scan every unit turn
- ✓ Your onsite teams already have too much on their plate
- ✓ You want prospect questions answered at 2am — when leasing offices are closed
- ✓ You're done paying to host tours that your PMS, CRM, and ILSs can't see
Choose Matterport when
- → You're not multifamily — you need digital twins for construction, facilities, or retail
- → You want to own capture hardware and run the photography operation yourself
- → You only need tours of amenities or a model unit — not unit-level coverage
Frequently asked questions
Why shouldn't I just use Matterport for multifamily?
You can. Plenty of operators do. The question is what you're actually buying. Matterport sells capture — cameras, hosting, the tour viewer. Once a prospect opens the tour, there's no AI answering their questions, no live pricing, no guest card capture, no way to route them to book a tour or apply. That's the exact moment you lose the lead. Peek built the leasing layer on top of the tour because that's where leases are actually won or lost.
What's the difference between Matterport and Matterport Max?
Matterport is a horizontal 3D capture platform sold across industries. Matterport Max is a separate co-branded product sold through an Apartments.com partnership specifically for multifamily — $300/month where your onsite teams scan units and the tours distribute only to Apartments.com. If you're evaluating that product, see the Peek vs Matterport Max battlecard — it's a fundamentally different comparison.
Matterport is cheaper. Why would I pay more for Peek?
Matterport's sticker price is cheaper because you're only paying for cameras and hosting. The actual cost looks different at portfolio scale. The hidden labor — training new staff through 70% annual turnover, weekly scheduling and access coordination, manual uploads to Apartments.com, Zillow, and your website — adds up to roughly 2,775 hours a year across a mid-size portfolio. That's a full-time employee costing $70–100K. The "savings" evaporates the moment you try to actually run a program, and you still don't have AI, PMS integration, or ILS syndication. Peek wraps all of it into a per-unit subscription and measures success in signed leases, not tour views.
We already have Matterport tours. Do we throw them away if we switch?
No. Peek migrates existing Matterport content into the platform — model units, amenity spaces, whatever you've already captured. You keep the work. Peek adds unit-level coverage via AutoScan, the AI leasing assistant inside every tour, live PMS-connected pricing and availability, and automated ILS syndication on top.
Isn't Matterport's capture quality better?
Matterport makes excellent hardware. Peek's professional photographers use comparable capture equipment and workflows. In head-to-head prospect tests, resolution and interactivity are indistinguishable. The difference isn't the capture — it's that Peek captures every unit, not just the model, and the tour actually does something when a prospect opens it.
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