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Peek 3D Leasing vs Matterport Max

Unit-level 3D tours accelerate leasing by up to 30% — but only if units actually get scanned. Here's why "hand your onsite team a camera" doesn't work.

Quick take

Matterport Max is the DIY-scan-it-yourself product sold through the Apartments.com partnership. We've seen the DIY model fail at scale — only 15–20% of units get scanned, cameras disappear, staff turnover makes training a constant burden. And Apartments.com-only distribution means the rest of your ILSs (Zillow, Apartment List, Engrain) don't see your tours at all.

Matterport Max is an Apartments.com-exclusive bundle — $300/month hands your onsite teams a camera and syndicates the tours to Apartments.com only. Peek 3D Leasing automates the entire process — AutoScan dispatches professional photographers the moment a unit hits made-ready, the tours embed an AI leasing assistant with guided CTAs, and the whole system syndicates to every major ILS (not just Apartments.com) and connects back to your CRM and PMS with prospect-level analytics.

Peek Convert vs Matterport Max at a glance

Dimension
Peek Convert
Matterport Max
Who scans the units
AutoScan dispatches professional photographers
Your onsite teams
Typical unit coverage
75–80%+ of vacant units
15–20% of vacant units
Lift on your onsite staff
Virtually zero — Peek handles it
High — camera management, scheduling, training
Triggered when a unit hits made-ready
AutoScan (PMS-connected)
Manual coordination
Tour experience
Interactive with AI leasing assistant, CTAs, and self-guided tour scheduling
Static 3D viewer — no lead capture, no guidance, no follow-ups
Distribution
All major ILSs (Zillow, Apartments.com, Apartment List, Engrain) + property website + CRM
Apartments.com only (product is an Apartments.com partnership)
Analytics
Prospect Intelligence + tour engagement data connected to unit-level activity
Basic — not connected to unit data
PMS integration (Yardi, Entrata, RealPage)
Yes — live pricing, availability, guest cards
You figure it out
CRM integration (guest cards, appointments)
EliseAI, RentCafe, Funnel
You figure it out
Camera hardware cost + replacement risk
None — Peek owns capture
Your problem if it's lost or stolen
Staff training on every turnover
Not required
Constant burden
Pricing model
Per-unit subscription, outcome-focused
$300/month + your labor cost
Customer results
17x more sight-unseen leases (Dermot), 3x lease-up speed (Veris)
Depends on your onsite team's execution

Choose Peek Convert when

  • You want tours that actually get scanned on every unit turn — automatically
  • You want AI assistance inside the tour capturing leads and answering questions 24/7
  • You want distribution to every major ILS, not just Apartments.com
  • You want prospect-level analytics connected to unit-level activity
  • You don't want to run a photography operation in-house

Choose Matterport Max when

  • You have dedicated in-house photography staff you're confident will maintain 75%+ unit coverage
  • You don't need PMS/CRM/ILS integration and prefer tours disconnected from your leasing systems
  • You're using Matterport for non-leasing use cases (construction, facilities, retail)

Frequently asked questions

What's Matterport Max and how is it different from Matterport?

Matterport Max is a co-branded product sold through the Apartments.com partnership — $300/month to hand your onsite teams a Matterport camera and syndicate those tours to Apartments.com. The standalone Matterport company sells capture hardware and software across many industries (real estate, construction, facilities). For multifamily operators, Matterport Max is the version you're most likely considering. This battlecard focuses on Matterport Max specifically.

What's the actual problem with the Matterport Max DIY model?

Making onsite teams scan vacant units doesn't work at scale. We know — Peek started in 2019 as a DIY self-scan tool. Across portfolios, only 15–20% of vacant units got scanned, cameras got lost or stolen, and staff turnover made training a constant burden. The result was delays, gaps, and more vacant days — the exact opposite of what 3D tours are supposed to deliver. Peek rebuilt the product around managed capture (AutoScan) to hit 75–80%+ unit coverage automatically.

What does Peek actually cost vs Matterport Max's $300/month?

Matterport Max's $300/month is the camera rental — but the full cost includes your onsite staff's time, camera replacement/loss risk, training turnover, and whatever you pay to build your own PMS and CRM integrations. Peek is a per-unit subscription that includes professional capture via AutoScan, unit-level tours, AI leasing assistant, ILS syndication, PMS/CRM integration, and Prospect Intelligence analytics. Operators consistently choose Peek when they factor in the labor and integration work Matterport Max doesn't cover.

How is AutoScan different from how Matterport Max works?

With Matterport Max, your onsite teams have to remember to grab the camera, scan each unit after turn, upload, and coordinate manually. With AutoScan, Peek connects to your PMS — the moment a unit hits made-ready, a professional photographer is automatically scheduled and dispatched. No manual coordination, no missed units, and you get consistent 75–80%+ coverage across every vacant unit.

Can existing Matterport tours migrate to Peek?

Yes. If you've already captured model units or amenity spaces with Matterport, those tours can be migrated or re-embedded into the Peek platform — you don't lose any content when switching. Peek then adds unit-level coverage, the AI assistant layer, and the leasing integrations on top.

Who's using Peek 3D Leasing instead of Matterport Max?

Carmel Partners, Dermot, CWS, Veris Residential, Brookfield, and Cortland, among others. Dermot reports 17x more sight-unseen leases. Veris reports 3x lease-up speed.

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