Peek Insights for Multifamily

Make Every Renovation
Line Item Defensible.

We tag 500+ features across millions of 3D tours, so you can see exactly what moves rent and what real renters actually want. Every line item in your pro forma defends itself.

InvestCutRent Uplift →Renter Conversion →
LVP Flooring+ 35/mo
Fireplace- $20/mo

The Problem

If your pro forma is built on gut feel, it's costing you millions.

Comp opinions and broker hunches get discounted at Investment Committee (IC). Hard numbers don't.

Pro forma line item

Renovation premium

You Believe+$75/unit
GUT FEEL
IC Plugs In+$50/unit
DISCOUNT
With Peek+$75/unit
DEFENSIBLE

Backtested on a real deal

$5M of asset value uncovered on a $97M deal.

$5M

Cut the Capex

Cabinet upgrades weren't moving rent or renter interest. Pull them from scope or redirect the budget.

$302K

Reprice the Rent

Flat per-unit math missed how 2BR+ units actually price. Per-sqft against the right comps surfaces $5M of asset value at a 5% cap.

$209K

Resequence the Reno

The same renovation pays back more on 3BRs than 1BRs. Do the 3BRs first to lease the higher-rent units sooner.

$250K/yr

How it works

Four steps from raw data to a defensible deal memo.

1

Map every feature

Every renovation feature plotted by how much rent it adds and whether real renters actually go for it. See what works at a glance.

2
TIER A
TIER B

Tier into A & B

Table-stakes features (A) vs premium-earning features (B). Budget A first, B for differentiation.

3

Pre-priced packages

Light Refresh, Standard Value-Add, Heavy Reposition. Each scoped with a validated rent uplift range.

4

Defend at IC

The output drops into your deal memo. Every line item tied to real data and a confidence score, ready to defend.

Where teams use it

Three places it pays for itself.

Acquisitions

Defensible rent uplifts in deal memos.

Replace “the broker thinks +$150” with a feature-by-feature breakdown from real comparable properties.

Capital Allocation

Cut the line items that don't pay back.

See which renovations actually earn rent, and which don't, before the contractor quote lands on your desk.

Asset Management

Reno numbers that hold up with lenders.

Tag every reno line by confidence tier for lender presentations and quarterly reviews.

FAQ

Frequently Asked Questions

We run a regression across millions of unit observations, holding geography, product class, layout, square footage, and vintage fixed. A feature’s contribution emerges from the pattern across thousands of comparable units, not a before/after on one property. We then validate the statistical signal against renter conversion data: which prospects actually progress to applications and signed leases. When the model and the conversion data agree, that’s two independent sources pointing the same direction.
We tell you. Every estimate ships with its source confidence: tight product + submarket match, broader product cluster, market-wide average, or “not estimated.” Numbers without enough comp support are flagged, not fabricated. You never get a confident-looking figure with thin data behind it.
Because line items don’t pay back equally. A renovation budget that lumps everything into a single +$150/unit premium hides the fact that some features are doing all the work and others are statistical noise. Our output gives every feature its own coefficient, its own confidence tier, and its incremental contribution net of what the unit already has, so you can reallocate scope, not just defend a number.
Your analysts live in Excel, and so does our output. Comp set, Tier A/B premiums, and the three renovation packages all export directly to CSV. Drop in your own renovation costs to see net deal economics. No new tools, no new workflow.
Yes. Recommendations run per-layout, not blended portfolio. The 1BR/1BA cluster, comp set, and feature uplifts can look very different from the 2BR/2BA cut, so you can underwrite each layout against the right peers.
Amenity upgrades push a property into a different rent tier, which moves it into a different product cluster in our model. The cluster itself accounts for amenity quality. Across thousands of assets in the same cluster, the feature-level signal is still recoverable. If a property looks like an outlier, we flag it rather than hide it.
Yes. RMS tools price your existing units dynamically. Peek Insights works upstream, before you’ve renovated or set the asking rent, helping you decide which features to include and what premium to underwrite. Think of it as capital allocation intelligence. Your RMS handles operating intelligence. They’re complementary.
Yes. We run deal-specific pilots on properties you’re actively evaluating, including backtests on closed deals you’ve already renovated.

See it on a deal you already own.

Send us the pro formas and rent rolls from a closed deal. We'll show you what we would have flagged, and what you got right.