Peek Discover vs. ProfoundRenters aren’t searching for your brand.
Profound tracks how AI talks about your company. Discover tracks whether AI recommends each of your communities.
Profound’s default categories file listing sites like Zillow under “Other,” next to job boards. In apartments, they’re most of what AI cites.
×AI recommends communities, not management brands.
- Renters ask AI for a 2-bed near downtown, not for your company.
- A corporate homepage is under 0.3% of what AI cites.
- Your best community can get recommended 10x more than your worst. A brand score won’t show you which is which.
✓Discover was built for this exact problem.
Discover asks the questions renters actually ask, about price, commute and floor plans, in ChatGPT, Claude, Gemini and Perplexity every month. It shows who AI picks instead, and writes the fix for your website and listings.
| Feature | Profound | Peek Discover |
|---|---|---|
| Built for | Consumer and B2B brands | AI search for apartments |
| Questions | Prompts written for your industry | 264 renter questions per community, every month |
| Score | One brand per category | How often AI recommends each community, by AI model |
| Compared with | 5 competitors by default | Every community AI names nearby |
| Fixes | Your website and content | Copy for your website, Zillow and Apartments.com |
Use both: Profound for your brand, Discover for every community.
Case study · Lantower, Austin
55th → 2nd
Out of 274 competing properties in its market, in eight months.
FAQ
Peek Discover vs. Profound: common questions
What’s the difference between Peek Discover and Profound?
Profound tracks how AI talks about your company. Discover tracks whether AI recommends each of your communities. Profound’s default categories file listing sites like Zillow under “Other,” next to job boards. In apartments, they’re most of what AI cites.
Should apartment operators track their brand or their communities in AI search?
Their communities. 80% of AI apartment answers name a specific community and 14% name a management company. A corporate homepage is under 0.3% of what AI cites, and your best community can get recommended 10x more than your worst, which a brand score won’t show.
How does Peek Discover measure AI visibility?
Discover asks 264 renter questions per community every month, about price, commute and floor plans, in ChatGPT, Claude, Gemini and Perplexity: 1,056 AI conversations a month. It shows how often AI recommends each community, by AI model, which communities AI names instead, and writes copy for your website, Zillow and Apartments.com.
Can I use Profound and Peek Discover together?
Yes. Use Profound for your brand, Discover for every community.
How can I see how my community shows up in AI search?
Get a free AI visibility score from Peek Discover. No card needed, just your community’s name and address.
