AI Visibility · Compare

Peek Discover vs Scrunch

Scrunch tracks brand visibility for any industry. Peek Discover is built for multifamily — community-level, renter-prompt-based.

Quick take

Multifamily marketing is a specialty category. Use Scrunch for corporate brand visibility across channels. Use Peek Discover if you need per-community scoring, benchmarks against actual apartment competitors, and recommendations tied to how renters actually search.

Scrunch is a general-purpose AEO platform serving 500+ brands across industries (Lenovo, Skims, Crunchbase). Peek Discover is purpose-built for multifamily — scoring individual apartment communities across renter-specific prompts rather than tracking generic brand mentions. Different depth of integration for different problems.

Peek Discover vs Scrunch at a glance

Dimension
Peek Discover
Scrunch
Built specifically for multifamily
Yes
No (general brand visibility)
Community-level scoring
Yes — tracks individual properties
Brand-level tracking
Renter-prompt simulation
Built around actual renter search queries
Keyword-oriented
Competitor benchmarks
Yes — real apartment competitors
Yes — across brands
Platforms tracked
ChatGPT, Gemini, Claude, Perplexity, Copilot
ChatGPT, Perplexity, Claude, Gemini, Copilot
Published multifamily research
AI Discovery Black Book (416 properties)
None for multifamily
Enterprise features (SOC 2, API)
Partial
Yes (SOC 2 Type II, RBAC, Data API)
Integration with multifamily PMS
Yardi, Entrata, RealPage, RentCafe, Funnel
None
Free visibility score
Yes
No

Choose Peek Discover when

  • ✓ You're a multifamily operator, owner, or PMC
  • ✓ You need scoring at the individual community level
  • ✓ You want benchmarks against actual apartment competitors (not other brands)
  • ✓ You want PMS integrations (Yardi, Entrata, RealPage)

Choose Scrunch when

  • → You're a corporate brand (not multifamily) tracking AI visibility
  • → You need enterprise security features like SOC 2 Type II and data APIs
  • → You want a tool that works across industries

Frequently asked questions

Does Scrunch work for multifamily?

Scrunch is a general brand visibility platform — it can track brand mentions in AI responses, but it wasn't built around the specific prompts renters use to find apartments or the community-level detail that multifamily operators need. Peek Discover simulates renter prompts (neighborhoods, pet policies, price ranges) and tracks individual property visibility across them.

Is Peek Discover just a cheaper Scrunch?

No — they solve different problems. Scrunch tracks brand visibility across industries. Peek Discover tracks community-level multifamily visibility against real apartment competitors, with integrations to Yardi, Entrata, and RealPage, and published research (the AI Discovery Black Book) specifically on apartment AI search behavior.

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