Peek Discover vs. ScrunchRenters aren’t searching for your brand.
Scrunch tracks how AI talks about your company. Discover tracks whether AI recommends each of your communities.
Scrunch checks how often AI mentions your company name, country by country. It can also show AI a separate version of your website.
×AI recommends communities, not management brands.
- Renters ask AI for a 2-bed near downtown, not for your company.
- A corporate homepage is under 0.3% of what AI cites.
- Your best community can get recommended 10x more than your worst. A brand score won’t show you which is which.
✓Discover was built for this exact problem.
Discover asks the questions renters actually ask, about price, commute and floor plans, in ChatGPT, Claude, Gemini and Perplexity every month. It shows who AI picks instead, and writes the fix for your website and listings.
| Feature | Scrunch | Peek Discover |
|---|---|---|
| Built for | Brands and agencies, any industry | AI search for apartments |
| Questions | Prompts your team manages | 264 renter questions per community, every month |
| Score | Your brand, by country | How often AI recommends each community, by AI model |
| Compared with | 5 competitors on its Core plan | Every community AI names nearby |
| Fixes | An AI-only version of your website | Copy for your website, Zillow and Apartments.com |
Case study · Lantower, Austin
55th → 2nd
Out of 274 competing properties in its market, in eight months.
FAQ
Peek Discover vs. Scrunch: common questions
What’s the difference between Peek Discover and Scrunch?
Scrunch tracks how AI talks about your company. Discover tracks whether AI recommends each of your communities. Scrunch checks how often AI mentions your company name, country by country. It can also show AI a separate version of your website.
Should apartment operators track their brand or their communities in AI search?
Their communities. 80% of AI apartment answers name a specific community and 14% name a management company. A corporate homepage is under 0.3% of what AI cites, and your best community can get recommended 10x more than your worst, which a brand score won’t show.
How does Peek Discover measure AI visibility?
Discover asks 264 renter questions per community every month, about price, commute and floor plans, in ChatGPT, Claude, Gemini and Perplexity: 1,056 AI conversations a month. It shows how often AI recommends each community, by AI model, which communities AI names instead, and writes copy for your website, Zillow and Apartments.com.
How can I see how my community shows up in AI search?
Get a free AI visibility score from Peek Discover. No card needed, just your community’s name and address.
